April 12, 2022
Episode 49: Sales Copy Clinic with Henna Pryor

For today’s conversation, Henna and I dig into one of the greatest things you can do to elevate your revenue career. Focus on those writing skills. And how to do a lot better to keep it relevant for the buyers.

Apple Podcasts podcast player icon
Spotify podcast player icon
Google Podcasts podcast player icon
Castro podcast player icon
RSS Feed podcast player icon

Today, Henna Pryor and I go deep into all the magical things that happen when we level up the writing game.

Topics discussed in this episode

  • Why do most of us continue to write emails like business cyborgs? (4:47)
  • Where does the writing skill gap come from? (07:48)
  • How can we incorporate more context into our words that is actually relevant to our buyers? (15:53)
  • We also break down the psychology of the email response. (21:21)
  • And what happens when narrower segmentation is introduced into the mix? (25:33)
  • What is the Sales Copy Clinic? (35:33)

Resources mentioned in this episode

For more on Henna:

For more Amy

- Follow Amy on LinkedIn

- Follow the show

- Write a review

Henna PryorProfile Photo

Henna Pryor

Performance Growth Strategist & Corporate Facilitator @ Pryority Group | Executive Coach | Keynote Speaker

Amy HrehovcikProfile Photo

Amy Hrehovcik

Host of Revenue Real Hotline Podcast